The Army Market is jam-packed with approximately 111 shops that sell army equipment such as the shemagh, Condor tactical gear, morale patches, military dog tags, gregory packs, army boots, Swiss army knives, and SAF ranks. Including camping gear such as a tent, camping bags, and sleeping bags for the occasional camper or trekker. Also, if you know how to bargain, you might also get certain items for a cheaper price.

Apart from these, The Army Market also sells miscellaneous products, such as casual t-shirts and custom name tags. They also cater to the various uniform groups in the primary and secondary schools in Singapore, where students usually go there to sew on their name tags and Singapore army ranks, or even to buy spare jockey caps. It is a one-stop destination where you can buy stuff for the needs of SAF guys, school uniformed units, and tourists all under one roof. Most of their products, like electrical items, are imported primarily from Thailand and China. There are even shops that provide watch repair and electrical services.

However, the Beach Road Army Market has long lost its title of being Singapore's main location for army supply shops. The introduction of the eMart SAF online by the Singapore Armed Forces since 1997 has allowed NSmen and Reservists the option of getting their army equipment at more accessible and convenient locations, with the use of credits that will be given as an alternative to paying cash. Also, with the closure of Beach Road Army Camp nearby, the Army Market had lost its main target audience. To this day, students from uniform groups still visit Beach Road Army Market, but with that being such a small percentage, the loss of the shop owner's businesses is apparent.

Despite these drawbacks, the Army Market still has people from all over the island, and even tourists visiting the market, either for products and services that other smaller Army Shops or even Chevron eMart or NS eMart offer, or just looking for products that are sold at a cheaper price as compared to other places. The external competition that Beach Road Army Market is facing is too overwhelming.